If you’re a fashion brand or fashion retailer, you know that on-model imagery is essential to your success. It’s the best way to show off your garments and create an emotional connection with your customers. But hiring a professional photographer can be expensive, and it can take weeks to get the shots you need. With AI-generated models, you can overcome these challenges and start selling your products immediately!
There are many benefits a fashion e-commerce retailer can get from using AI-generated models; here in this post, we have outlined the top five.
Reduce lead time of on-model imagery for your product to minutes
A product photo is one of the most essential pieces to get right for fashion retailers and fashion brands. It’s how your potential customers will see and connect with your product. Traditional photoshoots would require you to find a suitable model, book a shoot, and get the photos back can take weeks – or even months. And if you’re not happy with the results, you’re stuck starting all over again.
That’s where generated models come in. You can create an on-model image of your garment in minutes without waiting for weeks or months (or spend thousands of dollars on a photoshoot). And because you can customize the look of your generated model precisely the way you want it, you’re guaranteed to love the results. It truly makes producing model images simple, fast, and efficient.
This is a huge benefit for fashion brands, especially small businesses or startups that may not have the budget for a professional photoshoot. With AI-generated models, you can get your products showcased on a fashion model efficiently and easily.
In addition, the simplified onboarding process can significantly improve your product’s speed to market. With traditional photoshoots, you will have to wait until the actual product arrives at the studio before even beginning the process. With the help of A. I Generated photos; fashion e-commerce retailers can generate a high-quality on-model photo of the product with a base product photo taken at the workshop by untrained staff. Imagine having model images of your products before they leave the factory. Now that is a game-changer!
Improve Inclusivity for your brand and get better profitability
Fashion is an industry that has been historically exclusionary, with most models being thin, white, and tall. This has led to a disconnect between many fashion brands and potential customers who don’t see themselves represented in the images.
Generated models provide an opportunity for fashion brands to be more inclusive in their on-model images, by featuring models of all different shapes, sizes, ethnicities, and genders. This not only leads to a more diverse on-model product photo selection (which can attract new customers), but can also help build trust and loyalty with existing customers who now see themselves represented.
Inclusivity is not only the right thing to do – it’s also profitable. A study by Business Insider found that 41% of millennials are willing to spend more on a product from a company that is inclusive and diverse. With the correct model images, fashion retailers can further improve conversion rate and engagement rate by at least 30%.
So if you’re looking to attract new customers and build loyalty with existing ones, improve conversion rate, and lift engagement rate, using generated models is a great way to do it.
Cut the cost of fashion model photo production by 90% compared to traditional photography
As a fashion brand, on-model imagery is one of the most important pieces to get right. But booking a traditional photoshoot can be very expensive, costing thousands of dollars (or more) for just a few hours of shooting time.
Generated models provide a much more cost-effective solution; the technology allows you to create on-model product photos for a fraction of the cost. Using our proprietary technology, ZMO.AI can produce an on-model product photo for as low as $2. This means you can cut the cost of photoshoots by 90% compared to traditional photo studios. No more expensive equipment rental, studio booking, and model casting fees.
And because generated models don’t need to take breaks and can be used over and over again, you’ll get even more bang for your buck. So if you’re looking to save on costs while still getting high-quality on-model product imagery, generated models are the way to go.
Get your perfect model that sticks to your brand look
When it comes to on-model product photos, not just any model will do. You need a model that fits your brand identity and looks. And with generated models, you can get precisely that.
Because you have complete control over the look of your generated model, you can ensure that they fit your brand perfectly. ZMO.AI offers almost unlimited customization options. From hair color and style to skin tone and body type, you can customize every aspect of your generated model to match your desired look. You can also fully customize the background or scenery of a model picture, giving your audience the best visual presentation possible.
This is a great way to ensure that all of your on-model product photos are on brand and consistent with each other. So if you’re looking for a way to create on-model imagery that sticks to your brand identity, generated models are the way to go.
Your model is always-on and royalty-free
Another great benefit of using generated models is that they’re always available. There’s no need to book a traditional photoshoot and wait for the photos to come back – you can create on-model product imagery whenever you want 24/seven.
And because you own the rights to your generated model (on selected tiers), you can use them in as many on-model product photos as you want without having to worry about royalties or fees. This gives you complete freedom to create on-model product imagery that supports your marketing goals.
So if you’re looking for a way to get on-model product photos on demand, generated models are the way to go.
Overall, fashion brands who are looking to stay ahead of the curve and provide their customers with an even better shopping experience should definitely consider using AI-generated models. The benefits are clear, and the technology will only get better from here. Ready to take your business to the next level? Contact us today for more information on how AI can help your fashion brand thrive!