As fashion eCommerce is booming and becoming more competitive, fashion brands are looking for ways to stay ahead of the curve. One way that they are doing this is by utilizing AI technology to help them compete. AI can help fashion brands to automate tasks such as tagging product photos, creating virtual try on experiences, making product search more accurate and intimate, and using generated models to present garments. This allows fashion brands to focus on what they do best – designing clothes! – while still being able to provide a superior customer experience.

What is AI?

AI or artificial intelligence is a process of making a computer system “smart”. This is done by teaching the computer system to learn from data and experience. There are different ways to do this but the most common way is by using algorithms. Once a computer system is taught how to do something, it can then do it faster and more accurately than a human.

This is why AI is so powerful. It can take on tasks that are typically very difficult for humans to do. For example, identifying patterns in data, making predictions, or understanding natural language.

There have been many solutions powered by AI that are designed to help fashion businesses to become smarter, more efficient, and less costly to run. We are going to share some of the best fashion AI products in this article with you.

2. Use AI for product tagging

Photos of clothing and accessories are essential for any eCommerce business, but tagging each item accurately can be time-consuming. With AI technology, product tagging can be automated, saving time and improving accuracy. By automatically tagging products with the correct keywords and categories, customers can find what they’re looking for on your site more easily.

9k=’s product tagging solution, VueTag, helps retailers create detailed tags and product metadata in a matter of minutes – saving a lot of the time and cost involved in manual labor.

3. Use AI for creating virtual try-on experiences

Fashion eCommerce brands are always looking for ways to make their products more appealing to customers. One way to do this is by using AI technology to create virtual try-on experiences. With this technology, customers can try on different outfits without having to leave their homes. This can be a huge convenience for them and can help increase sales.

One of the most famous virtual try-on solutions is Zeekit. Zeekit offers a new and more interactive shopping experience for fashion brands. Their patented technology is used to dress anyone virtually in any item of clothing found online.


4. Use AI for improving product search experiences

When it comes to fashion, one of the most important aspects is finding the right clothes that fit well and look great. This can be a challenge, especially when there are so many different styles and options available. This is where AI can be helpful.


One of the leading product discovery solution providers is They offer a complete solution for fashion e-commerce retailers to improve their customer’s product search experience and make it much easier for customers to find something they actually like amongst thousands of products usually offered under one brand.

5. Use AI to generate virtual models to present garments

One of the ways that AI is being used by the fashion industry is to generate virtual models to present garments. This technology can be used to create very realistic images of what a garment will look like when it is worn. This can be very helpful for customers who are trying to decide what to buy. It can also help brands to showcase their products in a more appealing way.

However, creating model photography for a large product collection has been costly, time-consuming, and resource-intensive. It makes less economic sense to offer on-model images for all of the product offerings.

This is where AI-powered on-model imagery solutions can help. Amongst many solutions, ZMO.AI can generate high-definition on-model imagery of your product with just a picture of it in well under 2 minutes. This is a game-changer and can not only greatly improve efficiency but also save more than 90% of the cost compared to the traditional studio photography approach.


By utilizing AI technology, fashion brands can stay ahead of the competition and continue to thrive in the ever-changing world of fashion eCommerce.

There are many different ways that AI can be used to help fashion eCommerce brands be more competitive. By using AI for product tagging, creating virtual try-on experiences, improving product search experiences, and generating virtual models to present garments, brands can make it easier for customers to find what they’re looking for and increase sales. If you’re looking for ways to make your fashion eCommerce business more competitive, consider using AI technology. It can help you save time and money while also increasing sales.

Do you own a fashion eCommerce business? How do you plan on utilizing AI to help you compete? Let us know!

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