2024 has come with new strategies and new chances to grow in the digital world. With each passing day, competition in the digital world is becoming tight as new people are coming into this field. Digital marketers have to put in a lot of effort to be successful.

Luckily, many best marketing tools have been introduced in the market. There are software, AI tools and apps that are making the life of a digital marketer easy. These tools help them in each aspect of their business, helping them in brainstorming and saving their time in doing minor tasks.

But, the issue is there are a lot of best marketing tools in the market. Among them, which are the best marketing tools? I know you must want to know the answer to this question so I am going to discuss it here.

I am going to tell you a variety of best marketing tools that can help you in different aspects of marketing.

Best Marketing Tools 2024

Let’s delve into the list of best marketing tools.

1.   ZMO AI Photo Editor

ZMO.AI is an AI tool that is the answer to all of your creative needs. ZMO.AI is one of the best Marketing tools in the era of Digital Marketing.  As a digital marketer, you must want to create engaging and attractive content for your social media accounts. You must want to make posts, videos, banners, logos and reels. Moreover, you must want to edit your existing professional photos for various purposes. Maybe, you have created a social post for an offer. Now, you want to change some details in that offer for reusing the post. In this scenario, you need an AI photo editor.

ZMO’s photo editor is powered with artificial intelligence so you don’t need to spend a bunch of time on editing with this tool. You just need to give instructions and it will provide you the desired results. This photo editor has a lot of features like changing a photo’s background, removing objects from the background, resizing it according to the sizing requirements of social media platforms, creating banners and much more.

AI tools have been recently introduced in the market so a lot of people don’t know how to use them. They are so accustomed to typical photo editors that using AI is a foreign experience for them. That’s why, I am sharing a brief tutorial of the ZMO AI photo editor with you.

First of all, you need to go on the ZMO website and sign up there.

ZMO AI Photo Editor

Then, you will see Products at the top of the list. Click on it and a drop-down menu will come up.


From the menu, select AI photo editor. It is at the top of the list.

AI photo editor.

This will take you to a new page. On this page, select “Try AI photo editor” for free.

Try AI photo editor

When you do it, the “upload a photo” page will come up. Here, you need to upload the photo you want to edit from your device.

upload a photo

Now, you will see an interface with different options in front of you. On the side panel, you can see the background changer, resizing and adding new background options.

background changer

First of all, I will tell you about resizing. For this, you need to go on the “social networks” or “marketplaces” option. In this option, you can find all the sizing recommendations for social media platforms. For example, in the tutorial, I selected the LinkedIn profile photo option from the social network. This will resize my photo according to the sizing recommendations of LinkedIn.


This is about resizing. Now, let’s see how to change the background. For this, you need to go to the “background” option that is on the side panel. When you click on it, you will find a lot of background options. You can even search free stock photos from there too to add them as your background.

how to change the background

There are also specific profile template that you can use.

profile template

profile temp

Now, let’s see how to change the background. For this, go to the “Background Changer” option in the side panel. It is the second one on the list. When you click on it, the following interface will come:

Background Changer

From the side, you need to select any of the background options. These all are trendy and AI is suggesting we use them. So, use any of them.

background options

For marketing, there are some preset templates too. You can choose from any of those templates and it will set your product in that template.

product in that template

Here are some images created with these filter:

Best Marketing template

marketing tools


Not only this you can delete text or any element from your background too. For this, you need to go on the “Magic Remover” option that will come on the “Upload a Photo” page.

Magic Remover

When you click on it, it will ask you to upload a photo. So, upload the picture from your device.

upload a photo

This interface will come. You have to rub the blue marker on the object or text you want to remove. In this case, I am removing 2024. So, I rubbed the blue marker on the whole of it and clicked on the erase button. Within seconds, the AI tool gave me the result:

blue marker on the object

In the end, you just need to download and use it as you want.

2.   MailChimp

MailChimp is an email marketing and social media marketing tool that is used to outstretch marketing campaigns. It helps in automating the email campaign, letting marketers reach their potential clients through emails. You can build a strong relationship with your customers by sending them notifications, birthday messages, welcome automation messages and much more.

2.   MailChimp

This tool helps drive sales, build B2B relationships and track all the order information. Its analytics features let you know what is working and which campaign needs more attention.

The best thing about this tool is it provides a free plan to small marketers. So, if you can’t afford it in the beginning, you can go with the free plan.

3.   Slack

It is a project management and messaging app. If you have a team of digital marketers, then it is the best marketing tools to use. Slack lets you collaborate with your team, keep them updated about new orders, share information with them, and even do video conferencing when needed.


You can create different groups on this platform too. You can converse with your team members, and manage the whole order without any difficulty. You even can change the color scheme of your interface as it has that feature too.

4.   Google Analytics

In the success of a business, the main thing is to get the right direction. If you want your eCommerce business to be successful, you should know all about your target audience. Luckily, Google Analytics does provide you with a lot of features and analytics that can provide a direction to your business.

Google Analytics

It can tell you where your audience is coming from, what devices they are using, what type of products they are interested in, and what other types of pages they are exploring. It can give you the whole report about your website visitors that can tell you what type of content and keywords you need to focus on. You can optimize your marketing strategies with Google Analytics.

What you have to do is make an account on Google Analytics and install a piece of code on your website. Now, the tool is aligned with your website. So, you can see the analytics there.

5.   Semrush

This is an all-in-one SEO tool that is famous among digital marketers and SEO experts. There are around 7 million marketers who trust SEMrush and use this tool to boost their brand visibility. It has earned several awards for its effective performance.


Marketers use this tool for site audits, boosting organic traffic and optimizing their marketing campaigns. They use it for finding long-term and short-term keywords. They use it for lead conversions and improving online traffic. Except for it, they used this tool for social media management, content marketing, market research, SEO, etc. It has a Social media toolkit that will help you in checking social media analytics.

6.   Trello

In this top digital marketing tool, Trello also has great significance. It is a task management tool that keeps your team organized. If you have multiple projects and you don’t know how to keep them in flow, this tool can save your life.


In this tool, you can create different boards, each board representing a specific project. On the board, you can create different cards. Each card will contain a step that is used to complete the project. You can assign each card to a specific team member too. In this way, each member will know what task they have to complete.

This tool is best for managing all your projects, ensuring you meet all the deadlines without any hustle.

7.   Hootsuite

It is a social media management platform that allows you to remain active on social media without giving a lot of time to it. It is a social media management tool that is used for paid and organic reach on your account.


It helps you manage and schedule social media posts in one place. You can also gain insights about your social media platform performance through this tool.

Not only this, you can assign tasks, approve content, manage your social media team and get content suggestions on this platform. So, it will be an important e-commerce marketing tool in 2024.


 Among the sea of marketing tools, these are some best marketing tools of 2024. They all provide help to you in different domains, enabling you to do marketing like a pro. Make these marketing tools a part of your eCommerce journey and you will see amazing results.